Private Label Watchmaking
Our expertise encompasses everything from establishing watch brands to crafting bespoke timepieces. We collaborate with you to envision a unique identity for your watches and support you throughout the entire process, from design to production.
Thanks to our exclusive partnership with a privately owned manufacturer located in Geneva, we provide a comprehensive service that covers product conceptualization and manufacturing for all types of timekeeping items. These timepieces can be either designed to meet the criteria for 100% Geneva made and in this every component - ranging from the tiniest movement screw to the hands and dial - will be produced by the same independent Swiss manufacturer. Or we can manufacture to meet the Swiss made label.
* Ordinance on the Use of «Switzerland» or «Swiss» for Watches, amended June 17 2016
Recent work
LuxeConsult provided watch design and private label product development services to support an entrepreneur in bringing a historic brand to life, keeping the values of the original founder with joyful mechanical complications and artisanal, highly complex, handmade dials.
Regularly Publishing at
Oliver Müller gives his views on the state of the Swiss watch industry in a monthly interview with the Swiss German bimonthly economic magazine BILANZ. He occasionally writes a column on topics related to the watch industry.
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“We see very few brands capable of scaling their businesses over time and keeping that positive dynamic,” said Oliver R. Müller, the founder of LuxeConsult, a watch consultancy.
/ New York times, 31.03.2025, “for watches, a billion-dollar boom” /
Oliver R. Müller
With a love for mechanics, design and horology, I have been working for almost three decades in the Swiss watch industry. As an industry it is characterised by craftsmanship, tradition, but foremost by passion.
Over the course of my career I have acquired extensive skills in management and product development with a number of prestigious Swiss watch brands, progressing to senior leadership positions.
Today, I advise investors and watch brands founders, with a focus on creating value through marketing strategy and product development.
